Brian Fletcher: AI Transformation, Custom Software and the Future of Consulting

In this episode, I speak with Brian Fletcher, co-founder of the AI-first consultancy FM and fractional CTO for growth-stage companies. Brian shares why the traditional agency and consulting model is being disrupted, how AI-assisted development is making custom software more accessible, and why many companies are starting to question whether renting SaaS tools still makes sense. The conversation explores the rise of small senior teams, outcome-based consulting, AI automation, knowledge systems, and the future of technical leadership in an AI-driven business world. We also discuss the difference between the “work of knowing” and the “work of deciding,” why AI can handle research, synthesis, reporting, and operational knowledge work — but human judgment, accountability, taste, and strategic decisions still matter. This episode is especially relevant for founders, CTOs, business owners, consultants, and mid-market companies exploring how to use AI to improve workflows, automate processes, build smarter systems, and move faster without scaling headcount too early.