Alexander Family Practice: Small Town Big Business Podcast

Small Town, Big Business: The Alexanders Bring Independent Primary Care Back to Marion Hosts Jennifer Olson and Russell Williams welcome Dr. Jim Alexander and physician assistant Jennifer “Jen” Alexander to discuss opening Alexander Family Practice on West Main Street in downtown Marion, Illinois. They share their history practicing in the region since the early 2000s, a brief out-of-state hiatus, and their decision to return to independent medicine to restore one-on-one, continuity-based care and reduce corporate “layers” that frustrate patients. Jen describes learning the business side of healthcare, especially insurance credentialing, electronic systems, and billing, and credits community resources and a strong referral network built over decades. They highlight services including preventive care, laceration repair, dermatology procedures, joint injections, and Botox/fillers, note they see patients from newborns to a 109-year-old, introduce their social-media mascot “Mac Daddy,” and explain how to become a new patient and how to contact the office. Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois. https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCAST Our guest:   / alexander-family-practice-61566590492602   SPECIAL THANK YOU TO OUR SPONSORS: Watermark Auto Group: https://www.watermark.auto/ Fowler Heating & Cooling: https://fowlerheatingandcooling.com/ Swinford Media Group: https://swinfordpublications.com/ Arcadia Wealth Group: https://www.raymondjames.com/arcadiaw... Banterra Bank: https://www.banterra.bank/ Southern Illinois Now: https://southernillinoisnow.org/ Produced by Union Street Arts https://www.unionstreetarts.com/ Russell Williams:   / russelldeanwilliams   Jennifer Olson:   / jenniferolson618   Deb Barnett:   / deborahrbarnett   #podcast #smalltown 00:00 Welcome and Sponsors 00:50 Meet the Alexanders 02:12 Why Open Independently 03:36 Back Home to Southern Illinois 04:51 Cutting Corporate Red Tape 07:12 Roots and Career Paths 09:09 Mascot and Social Media 10:39 Building a Great Team 12:51 Patients Across Generations 14:01 Learning the Business Side 17:36 Staying Sharp Together 18:57 Working as a Duo 19:41 Referral Network and Specialists 20:29 Referral Prep Strategy 22:31 Patient Options Talk 23:40 Listen For Diagnosis 24:46 Preventive Care Basics 25:52 Internet Myths Med Ads 26:49 In Office Services 28:12 New Patient Intake 31:13 Medication Bag Cleanup 34:10 Longevity Blue Zone 37:32 Why We Care 39:27 Contact And Wrap Up