Why AI Won't Work on a Broken Data Infrastructure

The data warehouse model is 60 years old — and AI is about to expose every flaw in it. In this episode of Inside the Blurb, Sean Simon sits down with Kyle Csik, CEO and co-founder of Adaly, to get into what's actually broken about how enterprises handle data, why marketing has been set up to fail from the start, and what a genuinely different model looks like. Kyle spent 15 years on every side of adtech — exchange, DSP, publisher, agency — watching marketers fight with one hand tied behind their back. Adaly is his answer to a problem he's been watching compound for over a decade: you can't run modern AI on infrastructure that was designed for human analysts in the 1960s. In this conversation: → The Napster vs. Spotify analogy that explains why data warehouses can't support AI → Why marketing has been "operating with both arms tied behind its back" — and who's really at fault → How Adaly eliminates data copies (90% of all data is copies of other data) and inherits existing RBAC security → The crawl-walk-run adoption strategy for getting enterprise IT buy-in without a day-one rip-and-replace → How real-time supply chain data let one client plan media 12 months ahead of the market → The RFP team that went from "not confident in what we sent" to "making more money and standing behind our work" → "Adaly Terminal" — the system that tells you what questions you haven't thought to ask → The one question that defined the company: "Do you want to keep preparing to work or do you want to just get to the work?" TIMESTAMPS 0:00 — Introduction: Kyle Csik and Adaly 2:00 — Kyle's origin story: biological computers, physics, and adtech 6:00 — The moment adtech clicked — walking into one of the first biddable exchanges 9:00 — The Napster problem: why data warehouses were built for a world that no longer exists 14:00 — IBM → Oracle → Teradata → Snowflake: 60 years of the same broken model 17:00 — Marketing's dirty secret: both arms tied behind its back 22:00 — The 64% shelf-space stat that shows what marketing is missing 25:00 — Adaly's architecture: connecting to source systems instead of copying data 29:00 — RBAC inheritance: why CIOs love the security model 32:00 — 90% of all data is copies — and every copy is a new security risk 35:00 — The crawl-walk-run adoption strategy 38:00 — Real-time data use case: crop yields, media planning, and 12-month advantage 42:00 — Connector depth: 81 Salesforce APIs vs. first-page search results 45:00 — The RFP team that started standing behind their work 49:00 — Adaly Terminal: the system that asks what you haven't thought to ask 52:00 — The $1M/month "Netflix subscription" a client didn't know they had 55:00 — The Tesla Optimus robot that couldn't find the Coke 58:00 — Model-agnostic portability: your data estate travels with you 61:00 — The one question that built the company 64:00 — How to get started with Adaly 🎙️ Inside the Blurb is part of The MarTech Matrix — a podcast network for people who live and breathe marketing technology. 🔗 More from this episode: Blog post → TheMarTechMatrix.com Adaly → https://adaly.ai 🔗 Find us everywhere: Website → https://themartechmatrix.com LinkedIn →   / the-martech-matrix   Spotify → https://open.spotify.com/show/6Tr5WZ9... Apple Podcasts → https://podcasts.apple.com/us/podcast... 👤 Guest: Kyle Csik, CEO & Co-Founder, Adaly LinkedIn →   / kylecsik   Adaly → https://adaly.ai #MarTech #AI #DataIntegration #EnterpriseAI #DataWarehouse #InsideTheBlurb #MartechMatrix #MarketingTechnology #CMO #AIData