Pain Points - Do I Have To Exploit People’s Insecurities To Sell Things?

One of the ways to write compelling copy is to show how your product or service will alleviate your ideal customer’s pain points—the areas in people’s lives that cause them some kind of pain, minor or major. Another way to put it: How does your product solve their problem? Unfortunately, a lot of companies use our pain points to manipulate us. cue flashbacks of slimy diet supplement ads and scare-tactic investments So do you need to exploit people’s insecurities in order to write effective copy? Definitely not! 👏 People want honesty. And honesty doesn’t involve scare-tactics or icky-feeling copy. It’s also way more effective! Now, how can you dig into people’s pain points and write honest, compelling copy without sounding like the slimy ads from back in the day? 🤔 That’s what I’m showing you in this video. Timestamps: 00:00 Pain points 03:18 Guilt/Fear/Shame 05:30 Be honest with yourself 06:32 Niche specific imagery 07:41 Play up the low risk/high emotion benefits 09:02 Pain points that don't align with your values 11:06 Validate experiences or emotions 12:21 How product brings positive emotions 13:20 Don't create pain points ---------------------------------------------------------- Write Your Way to Freedom is a community of conscious copywriters who want to make a difference with their writing by working with companies that truly care about improving their customers’ lives. If that sounds like you, you’re welcome to join us! Find out more about what our community of writers, editors, and coaches has to offer by watching Sarah's masterclass here https://www.writeyourwaytofreedom.co/... ---------------------------------------------------------- #SarahTurner