Romantic Rebellion: The Philosophy Behind Sistine Spritz

What if you built the entire world of your brand before you ever formulated the product? That's exactly what Lauren Alexander and Kate McClamb of Sistine Spritz did — and it's just one of the unconventional moves that's setting them apart in a saturated beverage market. In this episode, Denise sits down with the co-founders of Sistine, a cleaner, California-forward take on the Italian aperitivo spritz, to talk about building a business that doesn't betray your values — and trusting the timing of the universe while you do it. We get into: Why they chose branding over formulation first The difference between borrowing customers (VC-style) and building real community How they used astrology, tarot, and numerology to time product launches (including a video that hit 500K views the day it dropped) The sugar truth about Aperol that nobody talks about What the Pygmalion Effect looks like inside a co-founder relationship Why rock bottoms are the best growth generators you'll ever have If you're building something slow, intentional, and deeply yourself — this one's for you. You can find Sistine at sistinespritz.com and @sistinespritz You can follow this podcast @toomuchwithdlh and Denise @deniselovehewett