Abarth 500e: Reinvención de la fórmula con otro público como objetivo [PRUEBA - #POWERART] S13-E01

Find your Abarth on Wallapop https://bit.ly/abarthwallapop Abarth needed to reinvent its Cinquecento to continue selling it and decided to go electric. Logically, primarily urban cars are the best fit for battery conversion. The problem is that the resulting product has become so expensive that its market position has shifted, something reinforced by the car's versatility of use. Thus, the target customer profile that was previously considered an "Abarth customer" no longer bears any resemblance to the new customer the product is aimed at. The car is better in almost every way, I'll say. And it's even good for weekend getaways and a little smile, but it no longer fills a space in the cheap sports utility market that is currently starved of options. 0:00 Introduction 5:04 Design 5:55 Interior 7:16 Technique 14:44 Figures 15:37 Dynamics 35:07 Conclusions 38:09 Wallapop 43:13 Closing