New LMA President Joe Goggins: The Best Years May Still Be Ahead for Cattle Producers

Newly elected Livestock Marketing Association President Joe Goggins believes the future is bright for cattle producers who have weathered years of herd liquidation and market volatility. At the 2026 LMA Annual Convention and World Livestock Auctioneer Championship in Deadwood, South Dakota, Goggins discusses the importance of true price discovery, the critical role of local livestock auction markets, the future of the U.S. cow herd, and why rural America must remain engaged in shaping agricultural policy. Goggins also shares a powerful story about his late father's prediction that cow-calf producers would one day find themselves "in the driver's seat"—and why he believes that time has arrived. Watch as the new LMA president outlines his vision for the livestock marketing industry, the Common Ground Coalition, and the future of American beef production. Learn more about the Livestock Marketing Association at www.LMAWeb.com. #CattleMarket #BeefIndustry #CowCalf #Ranching #LivestockMarketing #PriceDiscovery #CattleProducers #LivestockAuction #FoodSecurity #RuralAmerica #JoeGoggins #LMA #WesternAgNetwork #FamilyRanching #AgPolicy