Así engañan a los ricos las marcas de lujo

🥰 If you'd like to contribute to this channel, you can comment, share the videos, or support me on my Patreon:   / trendingtony   Why do people buy luxury brands like Louis Vuitton, Gucci, Prada, or Chanel? Is Balenciaga making fun of people? Why are Versace products so expensive? What's behind luxury for the rich? Pure scam and fraud, of course. In addition to analyzing the DEFINITIVE top 10 most absurdly expensive products, in this video about how luxury brands take advantage of people willing to spend obscene amounts of money to buy stupid things, we'll try to understand the limited-edition psychology behind premium and exclusive products: what PRO mind tricks make it possible for people to be unafraid to pay €250 for a simple pair of white socks your grandmother used to buy by weight, €300 for a water bottle that looks like the final boss of Elden Ring, or €600 to wear a zip tie on their wrist. But not so fast, because before the zip tie, we have to open this ranking, of course, with the Supreme brick. Yes, you heard right. A brick that some people are asking up to €2,000 for on eBay. But good luck to them, because they're not going to scam me. A simple search on StockX (the number one website for resale prices of a ton of brand-name products) is enough to know that it would be crazy to pay more than 200 euros for a brick. And if paying $600 for a Supreme dog food bowl seems ridiculous, wait until you see the bridle from Ambush, a Japanese company founded in 2012 that, like so many other luxury startups, hopes to become the next Louis Vuitton or the next Gucci—in other words, companies that ARE JUST FOR YOU. Do you know what all ARE JUST FOR YOU companies have in common? They know the old marketing adage: "If you can't sell something, raise the price." Ambush, which has already sold pin-shaped earrings for $600 or bracelets made of safety pins for $800, is now betting on a silver bracelet, ATTENTION, handmade, ATTENTION, reduced from $500 to €300. Is the quality of all these products better than their standard counterparts? Generally, yes, but none of them are worth the price because in this class of products, actual value is completely secondary to perceived value. And, for this, nothing beats the creation of a narrative, an inflated story of mountains of nothing, simple exaggeration and fable, through endless posts, promotional campaigns, music videos, "Which designer is your dress?" and, of course, influencers. Did you know that if you go to the Balenciaga website, you will be unable to buy its €1,500 potato chip bag? Did you know that all Rolexes in official Rolex stores are for display, and that it's almost IMPOSSIBLE to walk into a Rolex store and buy a Rolex? If you've seen my TEMU video, you'll remember that this Chinese company's motto is "shop like a millionaire." But luxury brands work differently. For many brands like Balenciaga, Ferrari, or Rolex, shopping like a millionaire means... not buying. Or, at least, having to make the customer wait, and making them feel that spending 10 or 15,000 euros on that brand is a feat, a kind of favor the brand is doing them. Our brain experiences a neural response when we use expensive products. In other words, we imagine the iPhone 16 is more expensive because it's better. The same goes for the Calimero Bucket, or Mark Zuckerberg's $300 T-shirts, made in Italy, custom-made, and whatever else you want, yes, but, I mean, a T-shirt: $300. And if not, just ask all those who've bought a Louis Vuitton airplane bag that costs more than some airplanes: $25,000. The handbag battle is a fiercely contested one between brands like Louis Vuitton, Channel, and Hermés. And all of them, again, have one thing in common: that feeling that they're doing us a favor. We have to make a special mention of the brave entrepreneurs at Asahi and their little bottle of water in a plastic container that this Jim Carrey from AliExpress tries to sell us, claiming it's a luxury water from the Rokko Mountains, the source of the famous Kobe Wagyu beef and a region home to a particularly high number of centenarians. If you too want to stay eternally young, the 600-milliliter bottle costs €499. Shipping costs not included. To find out our number 1 ranking, you'll have to watch the video.