How to Pitch Retail Buyers and Win Shelf Space | SEED SPOT Retail Brand Accelerator Workshop

In this SEED SPOT Retail Brand Accelerator workshop, former Whole Foods buyer Kathleen Leverenz walks founders through exactly what retail buyers are looking for — and what separates the pitches that move forward from the ones that don't. You will learn: How to structure your buyer pitch deck from opening to close What buyers decide in the first 60 to 90 seconds of a pitch How to present your product, pricing, and capabilities honestly and effectively Why knowing your competition is non-negotiable before you walk in the room How to handle multi-category products, cross-category placement, and niche markets What traction and velocity data actually means to a buyer How to close the pitch and ask for the business The session also features a live pitch from Logan Cuvo, founder of Best Damn Tape, who went from zero retail doors to a Walmart Snowbelt launch and a regional pilot at Dunham's Sports — and shares what he learned from pitching Walmart buyers in real time. Whether you are preparing for your first buyer meeting or refining a pitch you have already given, this session gives you the framework, the mindset, and the real-world examples to walk into any buyer room ready. SEED SPOT is a national entrepreneurship nonprofit that educates, accelerates, and invests in impact-driven founders. Learn more about the Retail Brand Accelerator at seedspot.org/seed-spot-retail-accelerator