Plastic-Free Paper Packaging: Flexi-Hex on Designing for Luxury and Sustainability

Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Sam Boex and Bella Collins of Flexi-Hex share how their plastic-free protective packaging solution uses thoughtful, user-centered design to drive sustainable packaging adoption, replace plastic, and prove that good design moves the needle to encourage sustainable packaging adoption through the customer experience. What You’ll Learn: How Flexi-Hex's honeycomb design provides superior protection while reducing shipping volume Why paper-based protective packaging can outperform traditional plastic solutions The power of authentic storytelling in driving sustainable packaging adoption Why craft materials are becoming the new standard for premium sustainable packaging How collaboration between startups and established companies accelerates sustainable innovation Sam Boex is the Co-Founder of Flexi-Hex, bringing his product design expertise to revolutionize sustainable protective packaging. With a background in product development, he transformed a personal challenge—shipping surfboards without plastic into an innovative honeycomb sleeve design that's disrupting traditional packaging solutions. Sam led the development of Flexi-Hex's patented paper-based technology, which matches or exceeds the performance of conventional plastic packaging while significantly reducing its environmental impact. Bella Collins serves as Commercial Director at Flexi-Hex, combining her marketing expertise with a profound commitment to ocean conservation. As a record-breaking ocean rower who has crossed both the Atlantic and Pacific oceans, her firsthand experience with marine plastic pollution drives Flexi-Hex's mission for sustainable packaging solutions. Bella has been instrumental in developing Flexi-Hex's compelling brand narrative and viral marketing campaigns, helping transform an innovative product into a movement for positive environmental change in the packaging industry. The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.