The Rise, Fall & Future of DevaCurl: What Really Happened?

DevaCurl helped shape the modern curly hair industry, but its story is far more complex than the controversy that made headlines. In this video, I explore the complete history of DevaCurl, from Lorraine Massey, the founding of the Devachan Salon, and the Curly Girl Method, to the brand's rapid growth, the 2020 controversy, the lawsuit, reformulation, and where DevaCurl stands today. Rather than focusing on one moment, this video looks at the full timeline and how DevaCurl influenced the curly hair industry for decades. ⏰ TIMESTAMPS 00:00 Introduction 00:37 The Rise of DevaCurl 02:09 The Curly Girl Method Goes Mainstream 03:36 DevaCurl's Rapid Growth 05:56 The 2020 Controversy 06:41 The Lawsuit & Settlement 07:27 The Curly Hair Market Changes 8:43 Lorraine Massey Today 8:02 Where Does DevaCurl Stand Today? 11:08 Final Thoughts 📖 Companion Resources 📖 Companion blog post 👉 [INSERT BLOG LINK] 💧 FREE Curly Hair Hydration Guide https://anapokora.com/curly-hair-hydr... 📚 Curly Hair Resource Guide https://anapokora.com/curly-hair-reso... 📌 Pinterest   / curlymamachronicles   🎥 Related Videos • Curly Hair Cuts Explained: Deva Cut, Rëzo Cut, Ouidad & More • Hair Type Explained: What Your Curl Pattern Can (and Can't) Tell You • Heatless Hairstyles Can Still Damage Your Curls (Here's Why) 📚 Historical & Archival Sources This video includes brief excerpts from publicly available historical interviews, educational demonstrations, retailer videos, salon footage, and archival media used for commentary, education, criticism, and historical context. Featured sources include: • DevaCurl • Devachan Salon • Beauty TV • Teen Vogue • Marie Claire • Ulta Beauty • Fox News • Hey Hey Gorgeous • Additional publicly available historical and archival materials 💬 Question for You When did you first hear about DevaCurl? Did you ever use the original products or follow the Curly Girl Method? #DevaCurl #CurlyHair #CurlyGirlMethod #NaturalHair #HairCare