Matcha’s Having Its Beauty Moment…Why Now?

Matcha is everywhere, but why is it suddenly showing up in beauty? 🍵 Join us in SoHo and Nolita as we explore how matcha evolved from a centuries-old tea tradition into one of beauty's most talked-about ingredients. From wellness culture and viral cafés to K-beauty skincare, fragrance, and makeup, we uncover the trends fueling matcha's rise. In this video: ✨ The origins of matcha and how it spread from China to Japan and beyond ✨ Why wellness culture helped make matcha a lifestyle staple ✨ A visit to the viral 12 Matcha café in New York City ✨ How fragrance brands are turning matcha into a scent experience ✨ Matcha's growing presence in K-beauty, skincare, and makeup ✨ Whether matcha is a functional ingredient, a marketing trend, or both ✨ What beauty's next food-inspired obsession could be Check out our Blog: https://www.beautimod.com/blog/food-a... Is matcha beauty's latest must-have ingredient? Or is another trend already on the horizon? Let us know in the comments 💬 🔔 Subscribe to beautíMod for more beauty trends, cultural insights, and industry analysis. #matcha #beautytrends #kbeauty #skincare #fragrance #wellness #beautimod