2-Sided Markets: Platforms, Networks, & Economies of Scale
Why does everyone hate AirBnb but love the App Store? How can VISA own much of the retail transaction system while doing almost nothing for the customer? This video is the the first of a short series on the fundamentals of technology strategy. I cover the basics of what a 2-sided market is, why a platform sits in the middle of a two sided market and how the basic economic principles of network effects and economies of scale contribute to the profitability of [successful] platforms.
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Brian Rothenberg - How To Build & Scale a Marketplace from $0 to Billions
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How Platforms Change Structure and Strategy with Marshall Van Alstyne
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Creating Competitive Advantage by Ghemawat & Rivkin
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Rory Sutherland: Why Cost Reduction Isn't A Strategy
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How to build a two sided marketplace
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Marketplace lessons from Uber, Airbnb, Bumble, and more | Ramesh Johari (Stanford professor)
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Private Equity: The Consolidation Play and Due Diligence - John Poerink, Linley Capital
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Platform Strategy and the Internet of Things
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Step Two: Choose your marketplace revenue model
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Master Class: Platform Business Models
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NFX Marketplaces Scorecard 28 Elements of a Great Marketplace - James Currier, NFX
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How to kickstart and scale a marketplace business by Lenny Rachitsky
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"Driving Marketplace Growth Via Buyer/Seller Overlap" - Brian Rothenberg, Eventbrite
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Business Level Strategy Explained
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Build platform, ecosystems with network effects. Marshall Van Alstyne, author of Platform Revolution
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How to Build a Product that Scales into a Company
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The Corporate Life Cycle: The Key Ideas
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Marketplaces
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Marco Zappacosta, CEO, Thumbtack - How to Build a Billion Dollar Marketplace
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