BIC : Pourquoi tout le monde achète ce stylo ?

BIC: Why does everyone buy this pen? One man gave his name to one of the most famous objects in the world. Today we discover the incredible story of Marcel Bich, the inventor of the BIC pen! • Discover Ramify to invest from €1,000 in all financial products: https://link.influxcrew.com/ramifyxro... • Follow my podcast Romain Lanéry: https://lnk.to/podcastromainlanery Our best videos: • What happened to Beats by Dre? The headphones of superstars:    • Qu’est devenu Beats by Dre ? Le casque aud...   • Polymarket: Everyone lies. Except money. -    • Polymarket : Tout le monde ment. Sauf l’ar...   • How a single family controls the Nintendo empire:    • Comment une seule famille contrôle l'empir...   • A geek in shorts turned arms dealer:    • Un geek en short devenu marchand d’armes   • Rimowa: Why do all the rich buy this suitcase? -    • Rimowa : Pourquoi tous les riches achètent...   • Is Mark Zuckerberg really dangerous?    • Pourquoi Mark Zuckerberg est devenu cool ?   • How BYD already destroyed Tesla (discreetly…):    • Comment BYD a déjà anéanti Tesla (en toute...   • Duolingo: How does this monster manipulate us?    • Duolingo : les secrets de l'app qui nous m...   Listen to our music while you work: Lo-Fi mix by Romain Lanéry Instagram: @RomainLanery Business: [email protected] Production: /influxProd - https://www.influxprod.com Agent: /influx - https://influxcrew.com Episode in commercial collaboration with Ramify. - CREDITS Authors: Sébastien SIGAUT & Romain LANÉRY Production Director: Valentin BRIAND Editing: Simon CARTIER Production Assistant: Gwendoline DUVAL Production Manager: Thomas CARTERET Video Thumbnail: Quentin BARRÈRE - CHAPTERS 0:00 BIC Pen: The World's Best-Selling Item 0:56 Marcel Bich's Childhood 2:43 Ramify Lets You Invest in All Financial Products Starting at €1,000 4:06 The Invention of the BIC Ballpoint Pen 7:53 The Secret of the BIC Cristal 9:00 BIC: Marketing Hacks in Schools 11:42 The Conquest of Supermarkets 12:49 The Disposable Empire: BIC Lighters & Razors 15:27 Iconic Ads (Saxo BIC, Cantona) 18:23 The Worst Failure: Perfumes BIC 20:34 140 billion BIC pens sold - © 2025 Romain Lanéry | All rights reserved.