Why new SaaS users don't become paying customers (& how to fix it)

Not sure where your UX is breaking down? Let's find out: https://www.durran.co/contact In this video, I break down why most SaaS users sign up and never come back, and why shipping more features isn't the fix. We dig into what activation actually is, how to find where users are dropping off, and what to do about it. Learn more about Durran: https://www.durran.co/ Follow me on LinkedIn:   / daniandor   Join my newsletter: https://www.durran.co/newsletter Subscribe for more helpful content about UX design and B2B product growth!