Billboard Ads for Tech Companies 🚀 Brilliant Move or ❌ Big Mistake

💬 Speaking as someone who was a bit skeptical about billboard ads and from someone who actually ran billboard ads, I’ll give you my 2 cents on this age-old question. 💭. Should tech companies be running these? 🤔 Should a new AI startup tap into some of those millions of dollars of funding from their last round? 💸 Will the VCs approve? 🏦 ============================= 🦥 SaaS CMO Pro ============================= Official website: https://www.saascmopro.com/ Newsletter: https://saascmopro.substack.com/ Hire me: https://www.saascmopro.com/advisor-se... Brand partner: https://www.saascmopro.com/brand-partner Speaking opps: https://www.saascmopro.com/speaking-opps ============================= 🎥 Key items in Zoom/Youtube setup ============================= FULL 150+ item gear listing: https://www.saascmopro.com/gear Camera: https://amzn.to/4c594Md Lens: https://amzn.to/3yyOO7L Mic: https://amzn.to/3SxF7gE Prompter: https://amzn.to/4cidkYT Key & fill light: https://amzn.to/3SwDvnv Softbox: https://amzn.to/4drWI1z Standing desk: https://amzn.to/3WMfZFC Acoustic panels: https://amzn.to/4fCKtBa Affiliate links earn a commission from qualifying purchases which helps support my channel at no additional cost to you. ============================= 👀 Follow Me: ============================= Podcast: https://saascmopro.buzzsprout.com/share LinkedIn:   / bmacaitis   X: https://x.com/SaaS_CMO_Pro Tiktok:   / saas_cmo_pro   Instagram:   / saas_cmo_pro   ============================= 🚀 About Bill: ============================= Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns. Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing). ============================= ⏰ Table of Contents ============================= 00:00 - Introduction to Billboard Advertising 00:24 - The Power of Visual Advertising 01:01 - Case Study: Real-World Examples of Effective Billboard Ads 01:34 - When Billboard Ads Don't Work 02:03 - Measuring the Impact of Billboard Ads 02:34 - Comparing Billboard Ads to Digital Marketing 03:05 - Best Practices for Billboard Advertising 03:38 - Conclusion: Are Billboard Ads Worth It? 04:02 - Final Thoughts and Recommendations