Geo Farming for Beginners: Choosing Your Area and Strategy

Geo Farming for Beginners: Choosing Your Area and Strategy There’s an opportunity in the market, right now. When some agents hear words like “recession,” they’re inclined to take a step back in their marketing. And for smart agents looking to grow their market share, that makes geo farming an excellent choice right now. If you’ve ever considered geo farming, this is the episode of This Week in Marketing for you. Jason Pantana is going to walk you through your high-level strategy – whether to start a new farm or infiltrate an existing one – show you how to select your farm, and then break down your geo farming marketing mix. Just remember, geo farming is a long-term commitment, and when you stick it out, it’s one of the best ways to ensure your area dominance for a lifetime. So, whether you’ve considered it or not, be sure to watch or listen to this episode, right here… In this episode, we discuss… 0:00 – The opportunity today 2:43 – Study the competition 5:05 – Accessibility 6:22 – Performance 7:58 – Wild Cards & Black Swans 8:53 – Mailers 11:20 – Events & Open Houses 12:52 – Signage 13:30 – Partnership opportunities 14:48 – Prospecting 15:50 – Online (social, Google, ads) 20:12 – Going Multi Channel ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Let's Connect: Website - https://TomFerry.com Facebook -   / tomferry   Instagram -   / tomferry   Twitter -   / tomferry   Podcast - https://TomFerry.com/Podcast Events - https://www.tomferry.com/events You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.