We Spent $8M Testing Andromeda – Here's the New Meta Ads Strategy That Scales

Discover the new Andromeda campaign structure taking over Meta ads. In this video, we break down how switching from multiple campaigns to one campaign, one ad set, and 50 ads can simplify your structure and improve performance. Real-world case studies, before-and-after data, and lessons from spending $8 million over 10 months. Perfect for agency owners, media buyers, and marketers wanting to future-proof their strategy and improve ROAS fast. 📌 Chapter Markers: 00:00:00 - Intro: The Andromeda Strategy Overview 00:00:33 - From 15 Campaigns to 1: What Changed 00:01:00 - What Is Andromeda? Explained Simply 00:02:10 - Transitioning from Old Campaign Models 00:03:05 - Case Study Intro: Scaling with One Campaign 00:04:15 - Overcoming Client Pushback & Skepticism 00:06:00 - Launch Day Breakdown: Campaign Setup 00:07:00 - Client Pauses Ads Too Early 00:08:15 - Performance Metrics: Spend vs Results 00:10:00 - Media Buyer vs Business Owner Metrics 00:11:05 - CPA Drops, Purchases Go Up 00:12:00 - Actual New Customer Data from Shopify 00:13:00 - Final Insights: Restructure = Lower CPA 🎁 Free Resources: 👉 Download the FREE MPI Checklist: https://www.tiereleven.com/mpi 📺 Subscribe to The Ad Lab and watch us live every Friday at 2:30 PM EST