IA e Growth Hacking - Che accoppiata [Luca Barboni]

Buy my book "How Can I Help You?", a very practical and unemotional guide to AI https://amzn.to/4aMZrUX Buy my course "Create an AI Agent with Claude Code": https://www.raffaelegaito.com/claude-... In this episode of What's Next, I had a nice chat with my friend Luca Barboni. Luca and I share a background in Growth Hacking, the experimentation methodology that has revolutionized the way companies grow. In this episode, we discussed the combination of Artificial Intelligence and the experimentation process. How and when to use it for testing? What are the pros and cons? What mistakes to avoid? And above all, we discussed why this is a great opportunity, especially for small businesses: freelancers, SMEs, startups, etc. Enjoy the show 😎 In the interview, we talk about: 00:00 Intro and presentation by Luca Barboni 02:44 How AI has changed experimentation 10:15 The risk of stopping learning by delegating to AI 13:02 What does it really mean to learn while using AI 16:19 In 247X: same things, faster, or a paradigm shift? 26:29 Classic frameworks (SCAMPER, 6 hats) within AI 31:36 The Italian scenario: how companies are adopting AI 36:47 How to convince skeptical companies 40:24 AI slop vs. quality: can we do better? 46:33 Building in Public: why and how 50:07 AI in building in public 53:17 AI as a leveler: easier for everyone, therefore more difficult 56:29 What is your role in all this? Thanks to the guys at T4LK for hosting me: https://www.t4lk.it/ Support the channel by subscribing here:    / @raffaelegaito   Video made with Tella, use this link for a 30% discount: https://gaito.link/tella Need a VPN? Try NordVPN from this link and get an extra 4 months free: https://nordvpn.com/raffaelegaito If you'd like to feature your product/service in my content, please write to [email protected] Special thanks to these channel subscribers: Simona Baseggio Daniela Priore Antonio Barbatelli Ettore Mattiacci Alberto Negro Maria Francesca Belcaro #ia #artificialintelligence #growthhacking #growthmarketing __________ 🤖 Join IA360 for FREE: https://gaito.link/y-ia360 📚 Discover my books: https://gaito.link/y-libri ✉️ Subscribe to my newsletter: https://gaito.link/y-newsletter