Choice Architecture with Eric J. Johnson
Eric J. Johnson is a leading expert in choice architecture and is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. Eric joins the show to discuss the ideas in his book, THE ELEMENTS OF CHOICE: Why the Way We Decide Matters.
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The elements of choice – Eric Johnson
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