Why We Should Follow Pop Music | Mikaela Ben Dori | TEDxWhiteCity

Pop music matters and here is why learning to appreciate it can be worth millions. Pop music is a reflection of current thoughts and ideas and the ultimate tool with which we can forecast social and commercial trends. Listening to pop music means you're an early adopter to the trends that are going to affect us all! Mikaela Ben Dori: Founder of MusiMapp: Trend Forecasting & Market Mapping through Pop Music Analysis Market trends actually sing to us and Mikaela Ben Dori knows how to read the music. Mikaela, a trends analyst and cultural specialist, knows pop music is a serious thing. She is the co-founder of MusiMapp Inc., which provides insight into cultural trends from around the world by analyzing mainstream music data; benefiting businesses and social enterprises. A pioneer in her field, she recognizes that analyzing popular music is the most innovative way of mapping out new local and global markets and predicting the evolutionary pathways of social trends. Mikaela has lived in three continents and holds a Master of Science in Media and Communications from the London School of Economics and Political Science, and a B.A. in International Relations and Middle Eastern Studies from the Hebrew University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx