The Enshittification of BMW

BMW used to build the Ultimate Driving Machine. Now… they build cars with subscription-based features and locked ECUs. In this video, I’m breaking down exactly how BMW — a brand once defined by purity and performance — began its descent into enshittification. From software-locked engines to touch-sensitive dashboards and the new “software-defined” M5, we’ll trace every step of how cost-cutting and corporate control are replacing driving passion and engineering excellence. If you’ve ever loved BMW — or felt betrayed by what they’ve become — this one’s for you. 👇 Let’s remind BMW what the Ultimate Driving Machine really means. Like, share, and comment to make sure they hear it. #BMW #Enshittification