Penn State’s $300M Adidas Deal Controversy Explained

Penn State is ending its long-standing partnership with Nike for a new 10-year, $300 million deal with Adidas — but not everyone is on board. Some board members claim they weren’t fully informed about the agreement or potential benefits tied to Athletic Director Pat Kraft. Front Office Sports’s Dan Roberts and Dennis Young join Baker Machado to break down the controversy, the business behind the deal, and what it means for Penn State’s brand and college sports sponsorships.