The $300 Million Mistake That Almost Killed LEGO

Get "The Knudstorp Playbook" — 12 turnaround principles I couldn't fit in the video: https://docs.google.com/forms/d/e/1FA... In October 2003, the world's most beloved toy company was 24 hours from collapse. LEGO had $800 million in debt. $300 million in annual losses. A board ready to sell the company for parts. Then a 35-year-old former teacher walked through the door and made three decisions that didn't just save LEGO — they turned it into the most profitable toy company in history. This is the story of how a billion-dollar empire was rebuilt on a single, brutal idea: discipline isn't the same as focus. SOURCES & FURTHER READING "Brick by Brick" by David Robertson & Bill Breen "The LEGO Story" by Jens Andersen LEGO Group Annual Reports 2003-2006 Harvard Business Review: "Innovation Almost Bankrupted LEGO" Financial Times archive 2004 Knudstorp interviews via McKinsey Quarterly Business inquiries: [email protected] #LEGO #BusinessCaseStudy #BusinessDocumentary #Turnaround #CorporateStrategy #BrandFailure #Knudstorp #CompanyHistory