EP 06: Mohamed Kabbaj, Président de Soft Group.

In this episode of Heritage & Vision, presented by Najat Vallaud-Belkacem, meet Mohamed Kabbaj, President of Soft Group. Through the key stages of his journey, he shares his vision of entrepreneurship, his ability to transform challenges into opportunities, and his deep conviction that hard work, knowledge transfer, and commitment are the true drivers of success. An inspiring conversation about resilience, leadership, family businesses, and the role of entrepreneurs in Morocco's development. 🔔 Subscribe so you don't miss any future episodes of Heritage & Vision.