Секция NMi Group с конференции «AdIndex Сити»: «Экономика контекста: почему контент продает лучше»

The session discussed how the contextual economy works, why content is becoming the primary medium for advertising messages, how audience attitudes toward direct and native advertising are changing, and what tools and case studies help brands not just sell, but create a lasting desire for a product. Speakers: 1. Evgenia Stogova, Deputy Editor of the Consumer Market Department, Host of RBC programs, "Impression Economy," and "Media Trends" on RBC Radio (moderator) 2. Alla Danilina, Deputy CEO for Strategy and Innovation, NMi Group 3. Rinat Bilyalov, Head of Marketing Communications, AvtoVAZ, LADA brand 4. Natalia Krylova, Head of Product Placement, Everest Sales House 5. Anna Dvoryanchikova, Leader of Digital Paid Media, Dodo 6. Karlen Khodikyan, Creative Director, DIDENOK TEAM 7. Timur Salimov, Head of Online Advertising, Baltika