The Truth About Web Marketing for Lawyers

Previously recorded on 6-6-24. There seems to be no shortage of too-good-to-be-true website marketing solutions for attorneys to buy or try. These solutions are often costly, time-consuming, and may not work, leaving attorneys confused and frustrated with their legal marketing. As a busy attorney juggling your responsibilities as a business owner with your duty to your clients, it's important to know what digital marketing practices are effective – and what to pass on. However, succeeding online is simpler than many attorneys think, and effective search engine optimization (SEO) strategy is easy to understand and implement for your firm’s website. Key learning objectives: Common marketing myths that are sold to attorneys by marketing agencies What you really need to know about Google’s ranking factors The cheapest, most effective digital marketing strategy for law firm websites