How to start a masala business in Kannada | Sparsh Masala

How to start a masala business in Kannada | Sparsh Masala In this exclusive episode of the Business Talkies Podcast, we explore the extraordinary journey of Sparsh Masala and its founder, Nanjappa Shivakumariah, an ex-Army officer who transformed discipline into a thriving FMCG brand. After serving the nation in the Indian Army, Shivakumariah took voluntary retirement and entered one of India’s most competitive industries, the spice business. What started in 2006 as Shivaprasad Industries steadily evolved into Sparsh Foods India Pvt. Ltd., one of Karnataka’s most trusted masala brands. ✨ In this episode, you’ll discover: 🌶️ How Shivakumariah built Sparsh Masala from scratch after retiring from the Army 🪖 How Army discipline and precision shaped a successful spice manufacturing business 📦 How Sparsh built 60+ variants across whole spices, powders, and blended masalas 🌍 Expansion strategy across Karnataka, UP, J&K, Telangana & Andamans 🏆 How Sparsh earned FSSC 22000 & USFDA certifications ⏱️ Timestamps & Highlights: 00:00 – Introduction 05:30 – Why did he start the spice business specifically? 08:16 – Who was Mr Shivakumaraiah’s first customer? 10:19 – What were the challenges Mr Shivakumaraiah faced in the initial stages of the business? 12:00 – How did Mr Shivakumaraiah scale his business and establish Sparsh Masala? 13:08 – How did Mr Shivakumaraiah choose his niche of business? 13:40 – How does Sparsh Masala do their market research? 14:25 – What are the processes of manufacturing a masala from start to end? 15:14 – What is the R&D that goes behind manufacturing a masala product? 16:30 – How does distribution work in a masala business? 17:40 – How does Sparsh penetrate the market with so many competitors? 18:46 – How does Sparsh masala choose the costing of their products? 21:38 – How does Sparsh masala manage their margins with the fluctuating prices of raw materials? 22:28 – Unit economics of a Masala product 24:31 – How big is Sparsh Masala? 24:58 – Sparsh Masala is distirubuted to which states? 25:33 – What are the certifications required to start a Masala Business? 26:17 – Online Vs Offline: Which is more profitable? 27:32 – How does Sparsh Masala source their raw materials? 29:32 – How does Sparsh Masala manage their demand and supply? 30:15 – How does Sparsh Masala take their customer feedback? 32:23 – How does Sparsh Masala endorse/ advertise their products? 32:23 – How does Sparsh Masala endorse/ advertise their products? 33:27 – How does Sparsh Masala maintain the quality of the products while expanding their business? 34:09 – How important is packaging in a Masala business? 37:20 – What are the other trending business for the future? 38:20 – What are the biggest learnings of Mr Shivakumaraiah from his entrepreneurial journey? 41:02 – What are the risks and challenges in the spice business? 42:11 – How do profit margins work in a spice business? 43:40 – How to find out the product mix for exporting products? 44:28 – What are the licenses and certifications required for exporting Indian products? 45:00 – Domestic Vs International Market: Which is more profitable? 45:46 – Tips to anyone wanting to start a masala business 47:43 – Conclusion #SparshMasala #BusinessTalkiesPodcast #TouchOfPurity #SpiceBusinessIndia #DeekshaKumar #Shivakumariah #KarnatakaFMCG #IndianSpices To watch the best videos on investing in ಕನ್ನಡ, Subscribe to Groww Kannada Channel 👉 https://bit.ly/3ekyeKP and hit the 🔔 to watch our videos first. About Groww Groww is India’s Best Investment App and the Largest Stock Broker. Find us here: Android app: https://app.groww.in/v3cO/f9o4prne iOS app - https://app.groww.in/v3cO/tu0yrc3e Website - https://groww.in/ 👉 Intelligent Investors Kannada:    • Intelligent investors Kannada   👉 Groww Alerts:    • Groww Alerts   👉 Groww Shorts:    • shorts   👉 Basics of Stock Market for Beginners in Kannada :    • Basics of Stock Market in Kannada   👉 Mutual Funds for Beginners in Kannada:    • Mutual fund for beginners   👉 Fundamental Analysis of shares in Kannada :    • Fundamental Analysis of Stocks in Kannada   👉 IPO Review Kannada :    • IPO Review Kannada   Follow us on: Facebook:   / growwkannada   Twitter:   / _groww   Instagram:   / groww.kannada   LinkedIn:   / groww.in   Telegram: https://t.me/GrowwHQ Disclaimer: These are not any recommendations for any funds or stocks and are meant only for educational purposes. RA Disclaimer Link - https://groww.in/p/sebi-research-anal... If you have any concerns with respect to Groww, please feel free to write to us at [email protected] or you can call us at +91 9108800000.