89 [EB Series] Turning Your People Into Your Most Powerful Recruitment Tool | Glynnis Quek (Google)

In this episode of the VideoMy Pod's Employer Brand Series — recorded live in Singapore — hosts David Macciocca and Emma Lang sit down with Glynnis, APAC Employer Brand Lead for Google, to unpack one of the most powerful yet under-utilised tools in recruitment marketing: activating employees to tell their authentic stories at scale. Drawing on years of experience sitting at the intersection of marketing, communications, and talent acquisition, Glynnis shares how Google approaches employee advocacy. From identifying the right storytellers and building a repeatable content process, to measuring real recruitment impact and tying recognition back to performance reviews. She also discusses how Google is actively moving its employer narrative away from legacy perks and toward the meaningful, innovative work its people do every day. For employer brand practitioners looking to build or scale an employee advocacy program that's both authentic and measurable, this episode is a masterclass in turning great people into even greater brand ambassadors. Key Topics: 02:00 – Why employees are 6x more trusted than corporate brand channels 06:00 – The two biggest barriers stopping employees from sharing their stories 10:00 – How to identify and recruit the right employee storytellers 15:00 – Leveraging recruiters, HRBPs, and hiring managers as talent scouts 19:00 – Building a repeatable, low-lift content process for employees 24:00 – Understanding approval frameworks and content policies before you launch 28:00 – Recognition, performance reviews, and what really motivates participation 32:00 – Tailoring the experience for digitally savvy vs. less social-active employees 36:00 – Amplifying stories internally and externally at the same time 39:00 – Tying advocacy to recruitment metrics: time to hire, pass-through rates, referrals 41:30 – Moving Google's employer narrative from perks to purpose and meaningful work