AI Promises vs eCommerce Reality: What It Really Takes to Implement AI

Speakers: Alex Danchenko, COO & Co-founder, Yespo (Omnichannel CDP) Dmytro Shapovalov, Chief Business Architect & Partner, Liki24 Event format - Expert Talk | Live online discussion Two industry experts sharing perspectives, debating real challenges, and answering questions from the audience. Is AI the biggest opportunity in ecommerce — or the most expensive experiment companies are running right now? Technology providers promise automation and growth. Operators often face integrations, data issues, and teams struggling to make AI actually work. Join our Expert Talk that brings together two perspectives that rarely meet on the same event — the technology vendor building AI tools and the operator running large-scale ecommerce operations. Together, they will discuss what actually happens between the promise of AI and its implementation in real business environments, what are the real numbers, where is the win and where is the waste. What you’ll learn: Why expectations around AI often differ between technology providers and businesses running real eCommerce operations. What actually blocks AI implementation. How to start using AI in a way that delivers results. Is AI delivering real business results — or just promises?