Embracing Vietnamese Feet- Cindy Vuu Le Quyen's Vision for Biti’s | ACES Circle | BITI's

Cindy Vuu Le Quyen, CEO of Binh Tien Consumer Goods Manufacturing Limited Company (Biti’s), leads this 38-year-old Vietnamese footwear giant with pride. Based in Ho Chi Minh City, Biti’s is a National Brand and a symbol of quality across generations. Catering to all ages, from a child's first steps to stylish shoes for adventurers, Biti’s products embody the tagline “Embracing Vietnamese Feet.” Vuu champions the Proudly-Made-in-Vietnam movement, emphasizing the pride in Vietnamese craftsmanship, culture, and people. Biti’s has expanded its reach globally, like Cambodia, China, Russia, and the U.S., and partners with international brands such as Clarks and Skechers. Vuu was a Chemical Engineering graduate from the University of Toronto, under her leadership, Biti’s has won over 20 regional and global marketing awards. Guided by her parents’ values of passion and hard work, she prioritizes initiatives in education, environmental protection, and community support. For Vuu, success is about contributing to society and leading her 8,700-strong team with authenticity and purpose. #VietnameseCraftsmanship #BITISFootwear #ProudlyMadeInVietnam #FootwearInnovation #GlobalFootprint #LeadershipInAction #SustainabilityInBusiness #CindyVuu