Менеджер артиста: навыки, роли и реальные задачи

Who is an artist manager today, and what roles do they actually play in the music industry? In IMI's new webinar, music manager Maxim Gnu will continue the topic raised in the intensive course "Music Manager Transformation: From Assistant to Partner." He will detail where administrative tasks end and strategic management begins, and explain why effective communication with artists is key to project development. This experienced specialist, who has worked with Monetochka and Noize MC (listed as foreign agents by the Ministry of Justice), Anikv, and the bands Anacondaz and Zveri, will share the roles a manager should fulfill, the skills needed for successful work, and how to build productive relationships with your artist. 0:00 Introduction: How many artists achieve success? 9:27 Roles: What are a manager's responsibilities? 16:10 Hard Skills. Skills and Tasks 23:58 Booking, Tour Management 31:41 Financial Literacy and Team Management 36:32 Does a Manager Need to Be a Producer? 39:36 Soft Skills. The Importance of Each 48:24 Soft Skills: An Overview 51:15 Boss or Subordinate? Relationships with the Artist 53:48 Where is the Industry Heading? Key Trends 1:02:33 GR - How to Interact with the Government? 1:05:04 The Folk Wave and How to Catch It 1:11:14 Demand for Concerts Is Higher Than Ever 1:14:28 The State of the Russian Music Market