Prysmian Unveils New Brand to Support New Strategic Plan

The new brand is powered by the company’s new business strategy, “Connect to Lead,” and will help Prysmian seize opportunities for sustainable development and to lead the energy transition and digital transformation by developing increasingly resilient, high-performing, sustainable, and innovative products while creating tangible value for customers and communities. The strategy propels Prysmian forward as a cable manufacturer and a cable solutions provider, offering integrated and combined energy and telecom solutions.