How AI Is Changing Pool Service Marketing with Jonathan and Ed of Pool Profits

In this episode of Between Two Stops, Niki Acosta sits down with Jonathan Johnson and Ed Shahbazyan of Pool Profits to unpack how AI is completely reshaping pool service marketing. From SEO and Google rankings to GEO (Generative Engine Optimization) and AI-powered search, Jonathan and Ed break down what pool pros need to know to stay visible online as customer behavior rapidly changes. They share: How AI tools like ChatGPT are influencing customer searches Why traditional SEO alone is no longer enough The future of AI-driven booking and pricing searches How pool companies can structure websites to win more leads The real cost of digital marketing and customer acquisition Why answering the phone still matters more than ever Common marketing mistakes pool companies make How to think about ROI, CAC, and long-term growth Jonathan and Ed also share real-world examples of pool companies dramatically increasing visibility through modern SEO and GEO strategies. Whether you’re a solo operator or scaling a large route business, this episode is packed with actionable insights to help you grow smarter in today’s digital landscape. Learn more about Pool Profits: https://poolprofits.com Subscribe for more conversations with industry leaders, operators, and innovators helping pool pros build better businesses. #PoolService #PoolIndustry #SEO #AI #DigitalMarketing #PoolBusiness #Skimmer #PoolProfits #ChatGPT #PoolRoute