How Zyn is Taking Over the Cigarette Industry

For more than a century, tobacco has been one of the world’s most heavily regulated industries and with each wave of regulation, it has reinvented itself. Now Philip Morris International is accelerating a shift away from combustible cigarettes toward smoke-free products like IQOS and Zyn, arguing that eliminating combustion dramatically reduces harm. The company says cigarettes should eventually disappear altogether. But as nicotine pouches and heated tobacco products gain popularity, public health experts warn that long-term effects remain uncertain and addiction risks persist, raising new questions about whether this is transformation or reinvention. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X:   / bloombergtv   Facebook:   / bloombergtelevision   Instagram:   / bloombergtv   Connect with Bloomberg Business on: X:   / business   Facebook:   / bloombergbusiness   Instagram:   / bloombergbusiness   TikTok: https://www.tiktok.com/@bloombergbusi... Reddit:   / bloomberg   LinkedIn:   / bloomberg-news   More from Bloomberg: Bloomberg Radio:   / bloombergradio   Bloomberg Surveillance:   / bsurveillance   Bloomberg Politics:   / bpolitics   Bloomberg Originals:   / bbgoriginals   Watch more on YouTube: Bloomberg Technology:    / @bloombergtechnology   Bloomberg Originals:    / @business   Bloomberg Quicktake:    / @bloombergquicktake   Bloomberg Espanol:    / @bloomberg_espanol   Bloomberg Podcasts:    / @bloombergpodcasts