$150K First Year + $16 Lead → $12K Job | Jim’s Mowing Franchise Story

$150K First Year + $16 Lead → $12K Job | Jim’s Mowing Franchise Story In this episode, we go on the road with Mitch, a Jim’s Mowing franchisee, as he shares what his first year in business really looked like — from starting out to turning over $150K+. We cover everything from leads, income, challenges, and growth, to how one $16 lead turned into a $12,000+ landscaping job. 👉 If you’re thinking about starting your own business or joining Jim’s, this is a real, unfiltered look at what it’s like. Timestamps 00:00 $16 Lead → $12,000 Job (Hook) 00:15 On the Road with Mitch (Intro) 00:27 Why He Joined Jim’s Mowing 01:02 How YouTube Content Influenced His Decision 02:20 First Year Earnings Breakdown ($150K) 02:54 Starting with Clients & Growing to 55+ 03:17 Biggest Challenges (Weather, Customers, Physical Work) 04:12 30,000 Steps a Day? The Reality of the Job 04:40 Misconceptions About Franchising 05:32 How Fees Actually Work (Not What You Think) 05:47 $16 Lead That Became $12K Landscaping Job 06:21 First Spring Rush ($20K Month Just Mowing) 06:46 Winter Slowdowns & Growth Strategy 07:13 Running Your Own Business Day-to-Day 08:00 Power of the Jim’s Brand & Getting Leads 09:12 Pricing vs Competitors (Real Example) 10:27 The Meaning Behind the Shirt (Mental Health Talk) 11:30 Mental Health Support for Franchisees 13:00 What a Franchisor Actually Does 14:27 Using the Network to Win Bigger Jobs 15:11 The John Wild Story (Community Support) 16:57 Why He Loves the Industry 17:47 Plans to Scale the Business 19:04 Equipment Setup (Petrol vs Battery) 20:36 Training Experience & First Week 21:45 Learning Landscaping Skills 22:29 Getting More Work & Leads Strategy 23:37 Working with Other Franchisees (Even Neighbours) 25:05 Advice for New Starters 27:05 Advice for Young People Considering Business 28:38 Final Thoughts + Wrap Up 🌱 Love a great lawn? Want pro gardening tips? Subscribe for how-to videos, expert advice, and franchisee stories. 👉 Subscribe here    / @jimsmowingau   Jim’s Mowing is Australia’s #1 lawn and garden franchise with 2,000+ local owners. Founded in 1989 by Jim Penman, we’ve become one of the country’s most trusted names in home services. Here’s why people choose Jim’s: ✅ Fully insured and police-checked franchisees ✅ Backed by the Jim’s Workmanship Guarantee ✅ Local family businesses supported by a national brand And we do more than mowing. Our team can help with hedging, pruning, landscaping, rubbish removal, and complete garden care. 📌 Start here: 🌐 Book a service: https://jimsmowing.com.au/ 📞 Call: 131 546 🚀 Own a franchise: https://jimsmowing.com.au/become-a-fr... Follow us on socials: Facebook | Instagram | TikTok | Twitter (@jimsmowingau) #JimsMowing #Gardening #Franchise