Почему клиенты уходят: разбор критических точек от привлечения до лояльности | Вебинар

This webinar explores why customers leave at every stage of their interaction with a company—from the first contact to the loyalty program. The speaker analyzes critical points in the funnel: where leads are lost during acquisition, what discourages them during the onboarding phase, why repeat purchases decline, and how to retain customers in the long term. #SendPulse #CRMsystem #businessautomation #emailmarketing #customerretention We covered: 👤 Why customer retention is becoming increasingly important. 👤 The customer journey, or where you're losing money. 👤 Tools for influencing customer loyalty. 👤 A quick plan for how to quickly improve the situation. Speaker: Alina Pshenichnikova, Head of Marketing & Product at Netpeak 📒 Speaker presentations are published in the SendPulse Academy chat: https://go.sendpul.se/Ctzn 00:00:00 Introduction and platform introduction 00:02:28 About the webinar: topic, bonuses, and offers 00:05:00 Beginning of the main part and speaker introduction 00:06:02 Why increasing customer loyalty is so important now 00:09:14 Analysis of the customer journey: stages and business mistakes 00:13:10 Systematic work with customer experience 00:15:33 Communication tools and contact capture 00:20:15 Automation and personalized scenarios 00:23:02 Personalization: new trends and examples 00:26:01 Chatbots: application and case studies Business 00:30:09 Segmentation, Behavioral Clusters, and AI 00:35:02 Analytics Across the Entire Customer Journey 00:36:46 A Step-by-Step Plan for Rapidly Improving Retention 00:41:51 Gamification and Effective Emails 00:45:53 Answers to Questions: Discounts, Leads, and Retention 00:46:48 How to Start Promoting and Use Retention Tools 📢 Follow us on social media: ◾️ YouTube:    / sendpulsetv   ◾️ SendPulse Academy Telegram Chat: https://t.me/sendpulseacademy ◾️ Instagram:   / sendpulsee   ◾️ Telegram: https://t.me/sendpulsee ◾️ Facebook:   / sendpulsee   🎓 Free Academy Courses SendPulse: https://academy.sendpulse.com/kz