The Challenger Sale- Interview with Matthew Dixon | Sales Podcast | Aaron Evans Sales Training

In 2011 Matt Dixon helped change the landscape of sales with The Challenger Sale. A book that shook up the industry and left an indelible mark on the way modern selling is conducted. In this interview Matt gives us a history of his research that came to be The Challenger Sale We also dive into other topics including how the book was received, the future of selling and his new company Tethr. 0:00 Intro 1:15 The history of The Challenger sale 6:16 The impact of the book 12:44 How the world reacted to Challenger 18:58 Building credibility 23:27 The future of selling 34:44 Data and selling 37:49 Challenger was different, was that why it worked? 41:51 What is Matt up to now, and Tethr Buy The Challenger Sales: https://amzn.to/3vbyWBI Find out more about Matt: www.dixonspeaks.com Matt’s LinkedIn:   / matthewxdixon   Learn more about Tethr: www.tethr.com Harvard Business Review article mentioned in the interview: https://hbr.org/2021/02/4-behaviors-t... #sales #salestips #interview Thanks for watching the interview with The Challenger Sale- Interview with Matthew Dixon | Sales Podcast | Aaron Evans Sales Training