উদ্যোক্তা মাস্টারক্লাস | পর্ব–১১ পার্ট ১ | OnnoRokom Uddokta | মাহমুদুল হাসান সোহাগ | গ্রোথ হ্যাকিং

This video is a masterclass on the 'Anorak Omdutto' channel, where Mahmudul Hasan Sohag discusses 'growth hacking' and 'referral' or virality in business. The main topic here is how a good product or service spreads by word of mouth and goes viral. He explains that businesses improve the most when customers bring in new customers rather than just spending money on marketing. The video talks about a few simple steps to creating referrals or virality. Strategies such as directly asking customers to tell others about your product, arranging discounts or rewards for both parties, and creating an emotional relationship between customers and the brand are explained here with simple examples. However, the presenter repeatedly emphasizes that no strategy will work if the quality of the product is not good and old customers do not come back to use your services again and again (Retention).