Why Jaycar Survived What Dick Smith Couldn't

For over 40 years, Jaycar has quietly built one of the most beloved, resilient, and downright useful retail empires in Australia. While tech giants collapsed and hobby shops disappeared, Jaycar stuck to a simple idea: give people the tools and know-how to build things with their own two hands. 👋Hey, I'm Cam. I've always been interested in retail & how business shapes the world around us, and I decided to start this channel and tell these stories! Hope you all enjoy the videos:) If you want to learn more about myself and the team, check out my website - https://www.frontiermediaco.com/ Chapters: 0:00 Tinkerer’s Paradise: Why Jaycar Hooks You In 0:43 From Dick Smith to Jaycar: Gary Johnston’s Leap 2:22 Built, Not Bought: DIY Culture Through the Storm 5:32 Legacy & What’s Next