#Aula1 - Planejamento Estratégico: Comece com ESTE passo a passo!

Did you know that many companies fail not for lack of effort, but for lack of clear strategic direction? In this introductory video — the first in a series on Strategic Planning promoted by Perfix Consultoria — Marlene Silva, one of our specialists, reveals the first essential step in building a solid, coherent, and effective organizational strategy. In #Lesson1, you will learn the indispensable fundamentals — mission, vision, values, and purpose — that underpin any successful plan, and understand why these pillars need to be reviewed periodically and how to align your actions with the organizational culture to achieve concrete objectives. Marlene also presents the concept of the value chain, explaining how internal processes should be connected to generating value for the customer. If you are a manager, HR professional, or work with organizational strategy, this content was made for you! 👉 Watch until the end to avoid common mistakes and take the first steps towards true strategic management. ⏰ Navigate the video more easily: 00:00 – Opening and presentation of the series 00:25 – Why strategic planning is essential 01:00 – What is strategic planning and why do it 01:45 – Building the future based on the present 02:30 – Understanding the current moment to chart the future 03:15 – Mission, Vision and Values: the pillars of planning 04:20 – The mission: reason for existence and relationship with the market 05:10 – The vision: where the company wants to go 06:00 – Values: behaviors and organizational culture 06:50 – Purpose and employee engagement 07:30 – Why review mission, vision and values 08:20 – Adapting to the environment and new demands 09:10 – How to engage employees in the process 10:00 – Value chain: what it is and why it matters 11:00 – Primary and support processes in Practice 12:00 – Closing and invitation to watch the next videos 👍 Like, subscribe to the channel and activate the bell to follow the next episodes of the series. 💬 Comment: Do your company's mission and vision still reflect your current situation? 🔗 Access the material used in the video in the pinned comment! 🔗 Perfix Instagram: @perfixconsultoriaoficial 🌐 Learn about our services: www.perfixconsultoria.com.br #StrategicPlanning #BusinessManagement #MissionVisionValues