A Chat With Jill Hoff | Canadian Barista Champion, Monogram Coffee, and the Road to Worlds

We sat down with Jill Hoff, Director of Coffee at Monogram Coffee and the current Canadian Barista Champion, for a wide-ranging conversation about her career, her competition routine, and what comes next. Jill has spent almost 12 years at Monogram, where she oversees green purchasing, quality control, and the entire coffee curriculum. After taking five years away from competing, she came back and won Nationals with a routine built around the theme of DNA, using coffees with genuinely unique genetics, including a remarkable fruity Liberica sourced from Dubai. In this chat she talks about the mindset shift that made the difference this time around, why she believes you are your own biggest competition, how she is thinking about leveling her set up for the World stage, and her honest, nuanced take on the Better Vessel and what it does to different espressos. A great watch for anyone interested in competition coffee, the craft behind the cup, and the people pushing the industry forward. #JillHoff #MonogramCoffee #BaristaChampion #SpecialtyCoffee #EightOunceCoffee #CoffeeCompetition #Liberica #BetterVessel #CanadianCoffee #CoffeeInterview Be sure to subscribe for more coffee and coffee community-related content! Let us know what kind of content you want to see in the future. Till then! __________________________________________ Website: https://eightouncecoffee.ca/ Instagram: @eightouncecoffee For more information and more great coffee gear, head to http://www.eightouncecoffee.ca