IL FEMMINISMO NON È UN BRAND | Intervista a Jennifer Guerra | Letture Metropolitane | Podcast

🔔 SUBSCRIBE TO THE CHANNEL AND CLICK ON THE BELL 🔔 https://bit.ly/3hlImCt Letture Metropolitane interviews journalist and writer Jennifer Guerra. Giovanni Villani and Flavia Capone discuss "Feminism is Not a Brand," published by Giulio Einaudi Editori in 2024. Click here to purchase the book: https://shop.tlon.it/prodotto/il-femm... Over the past ten years, feminism has returned to being a mass phenomenon, painting symbols of women's emancipation and the noble causes associated with it pink. Often, however, this color hides shady operations. Is a domesticated feminism, aligned with the interests of politicians and corporations, really feminism? But above all, is this mainstream version a variant of feminism or a strategy of capitalism? Today, a teenager can simply open Instagram to stumble upon feminist (or pseudo-feminist) reflections, avoiding the need to join a collective or consciousness-raising group. Clothing brands improvise feminism and mass-produce T-shirts with slogans celebrating girl power. Graphically accurate social media pages and digital platforms alternate motivational posts or stories with advertisements. Countless intangible services offer courses on empowerment, female empowerment, and how to make your business more women-friendly. Furthermore, the recent obsession with feminist celebrities promotes the idea that a certain type of feminism should be shelved to make room for a new, hegemonic feminism, one that sweeps the most radical ideas under the rug and champions positive, albeit deeply contradictory, values. As Jennifer Guerra writes in this insightful essay, the recent reemergence of the feminist political subject in an economic paradigm that has no qualms about capitalizing on social issues for the sake of profit presents us with new challenges. The first issue to be resolved is whether companies and brands deserve the "license" of feminism, and the second, perhaps more challenging, concerns the influence that the new brand identity posture has on feminist practice. To attempt to answer these questions, it is necessary to understand how we got to this point. Jennifer Guerra (1995) is a writer and journalist. Her articles have appeared in La Stampa, Sette, L'Espresso, and The Vision. She is the author of The Electric Body: Desire in the Feminism of the Future (Tlon 2020), Love Capital: A Manifesto for a Political and Revolutionary Eros (Bompiani 2021), and Another Woman (Utet 2023). She published "Feminism is Not a Brand" (2024) with Einaudi. #MindTheBook #Podcast of the episode broadcast on March 26, 2024 💥 EXTRA Content 💥 https://bento.me/letturemetropolitane Official Website | http://letturemetropolitane.it Telegram | https://t.me/letturemetropolitane Instagram |   / letturemetropolitane   YouTube |    / letturemetropolitane