How BESTSELLER Scaled Ship-from-Store | fulfillmenttools

Ship-from-store can unlock inventory, improve availability and support faster fulfilment — but only when technology, store teams and operational rollout are aligned. In this DELIVER Europe 2026 breakout session, Mark Byerly from fulfillmenttools and Jeannette Kruscha from BESTSELLER discuss how BESTSELLER approached ship-from-store across multiple brands, markets and store teams. 🎤 Speakers: Mark Byerly and Jeannette Kruscha 🏢 Companies: fulfillmenttools and BESTSELLER 📍 Event: DELIVER Europe 2026 🎯 Key topics: Ship-from-store, omnichannel operations, order management, store fulfilment, inventory availability and retail technology The session explores how BESTSELLER connected ecommerce, retail operations, carriers, training and technology to make ship-from-store operationally workable at scale. 🏬 Store fulfilment: Why stores can become fulfilment nodes when the right inventory, traffic and team capacity are in place. 📦 Inventory availability: How ship-from-store can help retailers make better use of stock already sitting in stores. 🌍 Market rollout: Why each market needs the right ecommerce setup, store network, carrier capability and operational playbook. 👥 People and training: Why omnichannel success depends on store teams understanding the process and being supported properly. ⚙️ Operational flexibility: How retailers can adjust stores, buffers and fulfilment rules based on capacity, staffing and local conditions. For retail, ecommerce, logistics and technology leaders, this session offers a practical view of ship-from-store as an operational model that depends on both software and people. Watch more DELIVER Europe 2026 breakout and sponsored sessions:    • DELIVER Europe 2026 Breakout & Sponsored S...   #DELIVEREurope2026 #BESTSELLER #fulfillmenttools #Omnichannel #RetailTech #ShipFromStore #Ecommerce