Desafíos y tendencias empresariales 2025

Meanwhile, internal concerns are dominated by the need for operational, productivity, and cost improvements, as well as the need to achieve market share growth and adapt to digital transformation. All of this is happening in an environment increasingly attentive to the impact of Artificial Intelligence in new areas, innovation, and potential productivity gains through technology. Today, Latin American companies consider AI, Big Data, and Advanced Cybersecurity, among other areas, as their top investment priorities. Welcome to “Business Challenges and Trends 2025,” where we will break down the main findings of our study and discuss the keys to anticipating change.