How the Lingerie Industry Works ft. Clovia | OffCampus | S2-Ep4

Students from Masters’ Union visit Clovia, a lingerie brand making waves in the industry, to discover how they’re making lingerie more accessible to India, every single day. During the visit, students experience everything from how Clovia intelligently designs lingerie, to how they manufacture them at a large scale. The students also sit down with Pankaj Vermani, the founder of Clovia, and understand the important role that data gathering and technology plays in this industry. Watch the video to discover how Clovia is putting their best fit forward to solve lingerie problems faced by women all around India! Chapters: 00:00 - Introduction 01:06 - The history of the bra 02:02 - Clovia’s business approach 02:55 - Tracking data points 03:41 - How Clovia designs lingerie 05:22 - Visiting Clovia’s factories 07:05 - Solving problems in the industry