Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

From mad men to math men. Cambridge Analytica first gained notoriety for their role in Donald Trump's presidential campaign. In the Online Marketing Rockstars Keynote | OMR17, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people's behavior and how data analytics factors into political campaigns. --- #OMR20 is approaching fast! Be part of the OMR Festival 2020, Europe's leading digital marketing event, on May 12 & 13, 2020 in Hamburg, Germany: http://bit.ly/OMRfestival20 --- Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 52,000 visitors in 2019, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: http://bit.ly/OMRhomeEn --- OMR Festival: http://bit.ly/OMRfestival20 OMR Daily: http://bit.ly/OMRdailyEn OMR Events: http://bit.ly/OMReventsEn OMR Podcast: http://bit.ly/OMRpodcastEn --- OMR Facebook: http://bit.ly/OMRfacebookEn OMR LinkedIn: http://bit.ly/OMR-linkedin OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter