Why Pro Cycling Teams Keep Getting Weird With Their Kits

The Giro d'Italia 2026 kits just dropped — and this year the teams went further than ever. Alien heads, vintage cream, and stealth grey tech. Here's the story behind the designs. EF Pro Cycling's "Alien Head" kit is either the boldest move in road cycling or a $500 fine waiting to happen. Soudal Quick-Step went the opposite direction — a vintage cream throwback that's more Milanese café racer than peloton aggressor. And Netcompany-Ineos? Silent, grey, and quietly terrifying. Three teams, three completely different philosophies about what a cycling kit is actually supposed to say. In this video I dig into the design DNA behind each one — where the ideas came from, what the brands are trying to communicate, and why the Giro d'Italia always seems to bring out the most interesting kit decisions of the grand tour season. 🚴 Subscribe for weekly deep-dives into the stories behind the gear, the brands, and the culture of cycling and outdoor sport.