EP 08 - Rubens Inácio: a história da TXC, a marca que criou a moda agro no Brasil.

In episode 8 of Guerra Cast, we welcome Rubens Inácio, the entrepreneur behind TXC and Texas Center, brands that have become national benchmarks in the world of agricultural fashion. In this inspiring conversation, Rubens recalls his origins in Pará, his childhood marked by discipline, work, and life in the countryside, talks about his parents' influence on his development, and shares the behind-the-scenes story of building one of the strongest brands in Brazilian agribusiness. Throughout the episode, he explains how TXC helped create the concept of "agribusiness fashion" in Brazil, reveals why a brand shouldn't just sell products, but identity, desire, and belonging, and shows how Texas Center became known as the "Disneyland of Agribusiness." A conversation about entrepreneurship, management, culture, brand positioning, leadership, family, faith, rural values, and the importance of producing for those who produce. 00:00 - Episode opening with Rubens Inácio at Texas Center 02:10 - Origin, childhood in Pará and upbringing with discipline 04:35 - The influence of his entrepreneurial father and the first lessons in the field 07:20 - Work, legacy and the value of carrying a name 10:15 - Frustrations, resilience and the importance of recovering quickly 14:40 - The mentality of not accepting second place 17:05 - "A dream is expensive, but giving up costs a dream" 19:30 - The influence of his mother and the strength of execution at home 22:10 - The separation of his parents and the decision to move to Goiânia 24:35 - "I wasn't born to be an heir" 25:40 - How the idea for Texas Center and TXC was born 29:10 - The identity crisis of Brazilian agribusiness and the market opportunity 33:20 - The creation of agribusiness fashion by TXC 36:00 - "Producing for those who produce": the purpose that changed the game 39:15 - Words, trust, and the values ​​of the field in business 44:30 - TXC's national expansion and growth through identity 47:20 - The brand's presence in South America 49:10 - What TXC sells besides clothing 52:00 - Desire, belonging, and community building 56:40 - The Texas Center experience and the "Disneyland of Agribusiness" 59:30 - R$ 30 million in products inside the store 01:01:10 - How a brand becomes known by its nickname 01:04:20 - The mistake of competing only on price 01:08:00 - Management, margin, portfolio, and the secret to profitability 01:11:30 - The risk of growing too fast and making mistakes in cash flow 01:15:00 - The importance of separating CPF (Brazilian individual taxpayer registration number) and CNPJ (Brazilian company taxpayer registration number) 01:18:10 - Trends in agriculture, hats, and veiled luxury 01:21:00 - Why agriculture became fashionable and why this trend shouldn't go away 01:24:30 - Team culture, relationships, and passionate employees 01:28:40 - The emotional weight of building an empire 01:32:20 - Faith, family, and responsibility with 900 employees 01:35:10 - Difficult decisions, partnerships, and business maturity 01:39:00 - Creativity, marketing, HR, and generating desire 01:42:30 - How Rubens would like to be remembered by his children 01:45:00 - Sales, people, and the importance of loving people 01:48:00 - Texas Center as a relationship vehicle 01:51:00 - What makes a store worth leaving home for 01:54:00 - Innovation, nostalgia, and legacy in Agribusiness 01:56:00 - Episode Closing The trajectory of Rubens Inácio; his origins in the countryside; the move to Goiânia; the creation of Texas Center; the birth of TXC; the construction of agribusiness fashion; brand positioning based on identity and belonging; the importance of generating desire instead of competing on price; the challenges of management, cash flow and growth; team culture; the values ​​of agribusiness; the strength of family; faith; and the vision behind the “Disneyland of Agribusiness”. 📲 Instagram: @Guerra.advcriminal 🎙 Guest: Rubens Inácio — TXC and Texas Center 🔔 Subscribe to the channel, leave your like, comment on what most impacted you in this episode and share with those who are inspired by real stories of entrepreneurship, agribusiness, branding and legacy.