Social Media That Works: Smarter Communication with AI & Social Media

In this episode of The Halfway Point, we are joined by Richard Stoddart from Redmoor Health to explore how GP practices can move beyond simply being present on social media to using it as a meaningful tool for patient engagement. With increasing demand on Primary Care and a growing expectation for clear, accessible communication, social media is more important than ever. However, many practices still feel unsure about how to use it effectively or worry that it will create more work rather than reduce pressure. We talk through what good social media actually looks like in General Practice, and why it should be seen as part of a wider communication strategy rather than a standalone task. The conversation highlights common pitfalls, such as inconsistent posting or unclear messaging, and focuses on how small, practical changes can make a real difference. A key part of the discussion focuses on the role of AI in supporting communication, including Redmoor Health’s avatar technology. We explore how these tools can help practices deliver consistent, easy to understand messages, particularly when explaining complex information to patients. Used in the right way, this kind of technology can improve accessibility, reduce repetitive enquiries and support practice teams without replacing the human element of care. Overall, this episode is about working smarter, not harder. It is a practical look at how better communication, supported by the right tools, can improve both patient experience and day to day operations within your practice. When used well, social media can help reduce confusion, manage expectations and ultimately ease demand on the practice. * * * 🎟️ For more information on LPM’s New to PM Conferences, please go to https://locumpm.co.uk/services/traini.... 💼 If you and your Practice, PCN, Federation, etc. would like some flexible management support from LPM, please let us know via our Engage with LPM page: https://locumpm.co.uk/engage-with-lpm 💻 If you are an existing Primary Care Manager and would like to work with us at LPM, please also let us know via our Work with LPM page: https://locumpm.co.uk/work-with-lpm 🔗 Connect with Redmoor Health https://www.redmoorhealth.co.uk   / redmoorhealth     / redmoorhealth      / @redmoorhealth   ℹ️ Resources referenced in this episode: Redmoor Health – Patient Communications Support: https://www.redmoorhealth.co.uk/patie... Redmoor Health – AI Avatar Video Content Service: https://www.redmoorhealth.co.uk/ai-av... Redmoor Health – NHS Health Check Pilot: https://www.redmoorhealth.co.uk/lanca... Association of Directors of Public Health (ADPH) Awards 2025 (Innovative Practice Award): https://www.adph.org.uk/resources/adp... Full resources and the show notes for this episode can be found at The Halfway Point podcast page: https://locumpm.co.uk/the-halfway-point. 🔗 Connect with LPM https://locumpm.co.uk   / locumpm     / locumpm   https://podcasts.apple.com/us/podcast... https://open.spotify.com/show/6xl6wL4... 🤗 This episode may contain affiliate links that are part of partner or referral programs. If you choose to explore or purchase something through these links, LPM may receive a small thank-you in return, at no extra cost to you. These contributions enable us to continue producing high-quality content and resources for the primary care community. As a result, please mention LPM and The Halfway Point podcast when purchasing. (At LPM, we only recommend what we genuinely believe will bring value to your practice.) 🫶 Drop a comment, let us know your thoughts on this episode and don’t forget to like, subscribe and share with colleagues to help spread the word! If you would like to support the work of The Halfway Point podcast, you can do so via our Buy Me A Coffee page: https://buymeacoffee.com/locumpm You can also stay up-to-date with The Halfway Point podcast by subscribing to the Locum PM Newsletter: https://locumpm.co.uk/newsletter 💬 If you have a topic you would like covered on The Halfway Point, let us know in the comments or email us at [email protected]. The Halfway Point https://www.LocumPM.co.uk/The-Halfway... (The advice and content discussed in this episode are shared in good faith and for general information purposes only. We recommend that practices carry out their own due diligence before taking any action based on this content. The views and opinions expressed are those of the individual contributors or organisations involved and do not necessarily reflect those of Locum PM or any affiliated organisations. All links and content / resources referenced were accurate at the time of the episode’s recording / release.)